When it comes to buying a new car, most shoppers consider reliability and long-term value just as much as style and performance. A recent study by iSeeCars analyzed new vehicle prices and projected lifespans to determine which models offer the best value over time. The results make one thing clear: if you want to maximize your investment, buying a Japanese car is your best bet.
Japanese automakers dominated the rankings, securing 14 of the top 15 spots. The only non-Japanese model to make the cut was the Kia Soul, representing South Korea. American and European brands were entirely absent from the top 15, though some U.S. trucks did show up in category-specific rankings.
The study’s methodology combined pricing data for 2025 models with past studies on vehicle longevity, calculating an estimated cost per year of ownership. While newer models may have different engines and technology that could affect their actual lifespan, the data still offers a strong indication of which vehicles provide the best long-term value.
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Honda Civic: The best bang for your buck
Honda
To no one’s surprise, the 2025 Honda Civic earned the top spot as the best long-term investment for new car buyers. With an average list price of $27,564 and an expected lifespan of 13.7 years, the Civic’s cost per year of ownership is just $2,006—less than half the average across all vehicles in the study. The Civic has long been known for its durability, fuel efficiency, and low maintenance costs, making it a smart purchase for buyers looking to keep their car for the long haul.
Toyota Corolla: A close second
Toyota
Just behind the Civic is the Toyota Corolla, a vehicle equally renowned for its reliability. With a lower average price of $25,218 but a slightly shorter lifespan of 11.6 years, the Corolla’s annual cost comes in at $2,166. It remains one of the best-selling cars in the world, thanks to its reputation for affordability and dependability. While the Civic edges it out in longevity, the Corolla still offers an exceptional return on investment.
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Mazda3 Hatchback: A surprise contender
Mazda
Mazda has often been overshadowed by Honda and Toyota in reliability rankings, but the Mazda3 Hatchback took third place in the study. With an average price of $31,849 and a projected lifespan of 14.1 years, its annual cost of $2,260 makes it a competitive option. The Mazda3 has gained a reputation for being both fun to drive and long-lasting, making it an appealing choice for those who want a mix of practicality and sportiness.
Honda Accord: The Civic’s big brother is no slouch
Honda
The Honda Accord, another mainstay in the long-term reliability conversation, came in fourth. With an average price of $30,659 and an expected lifespan of 13.1 years, it costs about $2,339 per year to own. The Accord’s reputation for longevity, comfort, and fuel efficiency has made it a staple among full-size sedan buyers for decades.
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Subaru Impreza: Adventure-ready on the cheap
Subaru
In fifth place is the Subaru Impreza, particularly the wagon variant, with an annual cost of $2,399. Subaru’s reputation for all-wheel drive capability and long-lasting performance contributes to its placement on the list. While it doesn’t have the same name recognition for reliability as Honda or Toyota, Subaru models frequently reach high mileage with proper maintenance.
Toyota and Honda dominate the rankings
While Honda may have taken the top spot, Toyota had the strongest overall presence, with four models in the top 15: the Corolla, RAV4, Prius, and Camry Hybrid. The RAV4, Corolla, and Prius continue Toyota’s legacy of producing efficient, long-lasting vehicles.
The Camry Hybrid, with its mix of fuel economy and reliability, also proved to be a solid value. Honda followed closely with three models: the Civic, Accord, and CR-V, helping to cement its reputation as a brand that delivers cars built to last.
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Kia Soul: The lone non-Japanese entry
Kia
Kia was the only non-Japanese brand to crack the top 15, with the Kia Soul securing the ninth spot. With an average price of $23,863 and a lifespan of 9.9 years, the Soul has a yearly cost of $2,417. Kia’s reputation has improved significantly over the years, and the Soul’s inclusion in the rankings suggests that the brand’s commitment to quality and long warranties is paying off.
Missing in action: American and European cars
Notably absent from the top 15 were any American or European models. While some American trucks appeared in segment-specific rankings, no U.S. or European cars made the overall list.
That fact aligns with long-standing reliability studies that often rank Japanese manufacturers ahead of their American and European counterparts in terms of long-term dependability. There’s no shame if you can’t resist the allure of a German sports car or a bit of American muscle; just know that it will likely come at a cost over the lifetime of the car.
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Final thoughts
The study’s findings reinforce the idea that Japanese automakers have a winning formula when it comes to building cars that last. Honda and Toyota, in particular, continue to deliver vehicles that provide outstanding long-term value, making them smart choices for cost-conscious consumers. Even troubled automakers like Nissan manage to make cheaper-to-own cars than their American and European counterparts
While the study does not account for maintenance costs or potential changes in reliability due to new technology, its methodology offers a useful guide for buyers who want a car that will stand the test of time. Whether you’re in the market for a compact sedan, a hybrid, or an SUV, choosing a model from this list promises to be a solid investment for years to come.
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